What your customers are trying to do
People concerned about their hearing and their families want to book a hearing test.
A audiology clinic website usually has to handle hearing test booking, hearing device information pages and clinic pages.
Hearing test booking: hearing tests are planned appointments that suit online booking. Separate hearing tests, device fittings and follow-ups by appointment type.
Hearing device information pages: people research device options before an appointment. Describe device types and features, with fitting advice left to the appointment.
Clinic pages: clients book at the nearest clinic. Show each clinic's audiologists and hours.