Website Redesign for salons and beauty businesses

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For salons and beauty businesses, that means getting treatment menus, stylist or therapist profiles and photos of work where appropriate right, because clients choosing a salon and booking treatments want to book a treatment without hunting for information.

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What your customers are trying to do

Clients choosing a salon and booking treatments want to book a treatment.

A salon website usually has to handle booking with service and staff choice, gift vouchers, a gallery of recent work and retail product sales.

Booking with service and staff choice: clients want to choose the treatment and the person in one go.

Gift vouchers: treatments are popular gifts.

A gallery of recent work: clients look at results before they book someone new.

Retail product sales: clients can reorder products they use between visits.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for beauty & salons businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	Puts booking within one tap on every page.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a salon?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a salon, the work centres on treatment menus, stylist or therapist profiles and photos of work where appropriate.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for salons and beauty businesses Website Redesign Booking with service and staff choice Gift vouchers A gallery of recent work

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