What your customers are trying to do
Riders buying bikes, parts or servicing want to buy online or book a service.
A bike shop website usually has to handle online parts and accessories sales, service booking and bike range pages.
Online parts and accessories sales: riders reorder parts online. Show stock status and pickup options.
Service booking: workshops fill up, especially in spring. Offer service levels as separate bookings.
Bike range pages: riders compare models before visiting. Include sizing information on each model.