Website Redesign for dental practices

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For dental practices, that means getting treatment pages, dentist profiles and payment options and health fund information right, because patients looking for check-ups, urgent care or treatment want to book an appointment without hunting for information.

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What your customers are trying to do

Patients looking for check-ups, urgent care or treatment want to book an appointment.

A dental practice website usually has to handle online booking for check-ups and new patients, new patient forms, dental emergency information and contact and location pages for each practice.

Online booking for check-ups and new patients: routine appointments are easy to book online at any hour.

New patient forms: medical history collected before the visit saves chair time.

Dental emergency information and contact: people in pain need to know who to call and when you are open.

Location pages for each practice: each practice has its own hours, team and directions.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

Your own check of claims and testimonials against Ahpra advertising guidance.

What's included

What the work covers

Each item below is scoped for dental businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	Puts booking within one tap on every page.
Content migration	Rechecks carried-over content against your profession's advertising guidance.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a dental practice?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a dental practice, the work centres on treatment pages, dentist profiles and payment options and health fund information.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Are there advertising rules for dental practices?

Yes. Health practitioner advertising is regulated, and Ahpra publishes guidelines and tools, including guidance on testimonials. Check website claims against that guidance; this page does not give legal advice.[2]

Website design for dental practices Website Redesign Online booking for check-ups and new patients New patient forms Dental emergency information and contact

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