Website Redesign for online stores

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For online stores, that means getting product and category pages, shipping and returns and checkout speed right, because shoppers ready to buy want to buy without hunting for information.

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What your customers are trying to do

Shoppers ready to buy want to buy.

A online store website usually has to handle a fast, trustworthy checkout, product pages that answer buying questions, email capture for repeat sales, product reviews and gift cards.

A fast, trustworthy checkout: every extra step at checkout loses some buyers.

Product pages that answer buying questions: size, fit, materials and delivery times decide the sale.

Email capture for repeat sales: repeat customers cost less to reach than new ones.

Product reviews: shoppers look for reviews from other buyers before paying.

Gift cards: gift cards add sales in gift seasons.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for ecommerce businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Includes product, category and checkout performance so sales are protected.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Places real test orders end to end before launch.

FAQ

Frequently asked questions

What does Website Redesign involve for a online store?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a online store, the work centres on product and category pages, shipping and returns and checkout speed.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for online stores Website Redesign A fast, trustworthy checkout Product pages that answer buying questions Email capture for repeat sales

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