What your customers are trying to do
People going through separation, divorce or parenting disputes want to book a confidential first consultation.
A family law firm website usually has to handle confidential consultation booking, matter intake before the consultation and plain-language separation guides.
Confidential consultation booking: people in a difficult situation want to book privately and quickly. Keep the booking form discreet and avoid asking for case detail up front.
Matter intake before the consultation: basic details help check for conflicts and prepare the meeting. Collect names of the other party for conflict checks and handle details securely.
Plain-language separation guides: people want to understand the process before calling. Explain general steps and terms, and say clearly that guides are not legal advice.