What your customers are trying to do
Shoppers looking for clothing and accessories want to buy online or visit.
A fashion boutique website usually has to handle online store with size selection, collection pages and new arrival emails.
Online store with size selection: fashion buyers decide on fit and returns. Show size guides and returns terms on every product.
Collection pages: shoppers browse new arrivals and collections. Mark low-stock sizes clearly.
New arrival emails: regulars want first look at new stock. Say how often emails are sent.