What your customers are trying to do
Patients looking for a GP they can see soon want to book an appointment.
A general practice website usually has to handle online GP appointment booking, new patient registration forms, pages for each clinic and gP and nurse recruitment.
Online GP appointment booking: patients often need an appointment the same day and check online first. Separate standard, long and telehealth consults, and show which doctors take new patients.
New patient registration forms: registration details collected before the visit save time at the front desk. Send patients to the practice's secure registration system for Medicare and contact details, and keep clinical history for the consult itself.
Pages for each clinic: practices with several clinics need hours and doctors per site. Each clinic page lists its own doctors, hours and parking.
GP and nurse recruitment: practices recruit doctors and nurses regularly. List the clinic location, sessions offered and registration requirements for each role.