What your customers are trying to do
Patients choosing a practitioner and booking appointments want to book an appointment.
A healthcare practice website usually has to handle online appointment booking, new patient forms before the first visit, practitioner and staff recruitment and a page for each clinic location.
Online appointment booking: patients book at night and on weekends when reception is closed.
New patient forms before the first visit: collecting details in advance shortens the first appointment, provided health information is handled with care.
Practitioner and staff recruitment: practices recruit regularly, and candidates check the website first.
A page for each clinic location: patients search for the nearest clinic, so each location needs its own details.