What your customers are trying to do
Shoppers furnishing and decorating their homes want to buy online or visit.
A homewares store website usually has to handle online store, range and collection pages and gift cards.
Online store: shoppers buy decor online after browsing. Show delivery costs for bulky items before checkout.
Range and collection pages: shoppers browse by room and style. Organise products by room as well as product type.
Gift cards: homewares are common gifts. Make gift cards usable online and in store.