Website Redesign for insurance brokers

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For insurance brokers, that means getting cover types by client, claims help and quote requests right, because individuals and businesses comparing cover want to request a quote without hunting for information.

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What your customers are trying to do

Individuals and businesses comparing cover want to request a quote.

A insurance broker website usually has to handle quote requests by cover type, client document access, guides to cover options and renewal and risk updates.

Quote requests by cover type: each cover type needs different details, so the form should change with it.

Client document access: clients look for policy documents at renewal and claim time.

Guides to cover options: clear explanations help clients understand what they are buying.

Renewal and risk updates: updates keep you in contact between renewals.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for insurance businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a insurance broker?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a insurance broker, the work centres on cover types by client, claims help and quote requests.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for insurance brokers Website Redesign Quote requests by cover type Client document access Guides to cover options

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