What your customers are trying to do
Parents planning a child's year before school want to book a tour or enrol.
A kindergarten website usually has to handle tour bookings and enrolment, enrolment information packs and educator recruitment.
Tour bookings and enrolment: parents enrol well ahead and tour first. Explain enrolment timing and what to bring on a tour.
Enrolment information packs: parents compare several kindergartens. Summarise sessions, fees and what to expect in one document.
Educator recruitment: kindergartens recruit qualified educators. List the qualifications each role requires.