Website Redesign for manufacturers

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For manufacturers, that means getting product ranges and specifications, technical documents and dealer and stockist information right, because trade buyers, distributors and specifiers want to request a quote or find a stockist without hunting for information.

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What your customers are trying to do

Trade buyers, distributors and specifiers want to request a quote or find a stockist.

A manufacturer website usually has to handle product ranges with specifications, dealer and stockist finder, trade quote requests and spec sheets and brochures.

Product ranges with specifications: specifiers need dimensions, materials and standards on the page.

Dealer and stockist finder: buyers who cannot buy direct need the nearest supplier.

Trade quote requests: trade buyers need pricing for their quantities and specifications.

Spec sheets and brochures: specifiers attach documents to their own plans and quotes.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for manufacturing businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Includes product, category and checkout performance so sales are protected.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Places real test orders end to end before launch.

FAQ

Frequently asked questions

What does Website Redesign involve for a manufacturer?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a manufacturer, the work centres on product ranges and specifications, technical documents and dealer and stockist information.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for manufacturers Website Redesign Product ranges with specifications Trade quote requests Spec sheets and brochures

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