Copywriting for specialist practices

Patients with a referral and the GPs who refer them want to request an appointment.

A specialist practice website usually has to handle appointment requests that accept a referral, pre-appointment patient forms, pages for each consulting location and patient information sheets.

Appointment requests that accept a referral: specialist appointments usually depend on a referral, so the request should collect it.

Pre-appointment patient forms: history and medication details collected early help the first consult.

Pages for each consulting location: specialists often consult at several sites with different days.

Patient information sheets: downloadable preparation and recovery notes answer common questions.

Notes, brochures or emails where you already explain your services well.

The questions customers ask most often.

Any wording you must use or avoid.

Your own check of claims and testimonials against Ahpra advertising guidance.