Website Redesign for specialist practices

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For specialist practices, that means getting referral information for GPs and patients, procedures and conditions and specialist profiles right, because patients with a referral and the GPs who refer them want to request an appointment without hunting for information.

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What your customers are trying to do

Patients with a referral and the GPs who refer them want to request an appointment.

A specialist practice website usually has to handle appointment requests that accept a referral, pre-appointment patient forms, pages for each consulting location and patient information sheets.

Appointment requests that accept a referral: specialist appointments usually depend on a referral, so the request should collect it.

Pre-appointment patient forms: history and medication details collected early help the first consult.

Pages for each consulting location: specialists often consult at several sites with different days.

Patient information sheets: downloadable preparation and recovery notes answer common questions.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

Your own check of claims and testimonials against Ahpra advertising guidance.

What's included

What the work covers

Each item below is scoped for medical specialists businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	Puts booking within one tap on every page.
Content migration	Rechecks carried-over content against your profession's advertising guidance.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a specialist practice?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a specialist practice, the work centres on referral information for GPs and patients, procedures and conditions and specialist profiles.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Are there advertising rules for specialist practices?

Yes. Health practitioner advertising is regulated, and Ahpra publishes guidelines and tools, including guidance on testimonials. Check website claims against that guidance; this page does not give legal advice.[2]

Website design for specialist practices Website Redesign Appointment requests that accept a referral Pre-appointment patient forms Pages for each consulting location

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