What your customers are trying to do
People looking for treatment for pain or movement problems want to book an appointment.
A osteopathy clinic website usually has to handle online osteopathy bookings, pre-consult forms and what to expect guides.
Online osteopathy bookings: patients prefer to book a time that suits them without calling. Show initial and standard consult lengths so patients choose the right booking.
Pre-consult forms: collecting history in advance leaves more time for treatment. Include any referral details, such as a chronic condition management plan, when relevant.
What to expect guides: many first-time patients are unsure what osteopathy involves. Describe the first session plainly and avoid outcome claims.