Website Redesign for personal injury law firms

Inventory the current practice area and case type pages, such as work, road and public place injuries, and decide which carry over, merge or retire. A clear set of case type pages makes the new structure easier to navigate and maintain.

Reorganise consultation and contact routing so each case type leads to a phone or video consultation. Injured people want to speak to someone soon, and some cannot travel.

Hand claim enquiries securely to the firm's matter system, keeping the enquiry form brief. Claim details are sensitive client information, and a short form is easier for someone who is injured.

Plan redirects for every retired or merged page. People and search engines following old links reach the closest new page.

Keep claim process guides general, and check any advertising rules that apply in your state. People want to know the steps and time limits in general terms.

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of the practice areas and case types the firm handles now.

How enquiries currently reach the firm's matter system.

Who at the firm signs off website content before launch.

QLD. Who this covers: Practitioners and other people who advertise personal injury services in Queensland. Applies to: Statements likely to encourage a personal injury claim, or the use of a practitioner for one, including statements on websites. Advertising personal injury services is limited to name, contact details and area of practice, published by a method the Act allows (section 66(1)). The Act gives advertising on a "no win, no fee" basis as an example of a breach. Section 66(2)(b) addresses statements on the practitioner's or law practice's own website about how the law of negligence works, a person's rights under it, and the conditions on which the firm provides personal injury services. Source: Personal Injuries Proceedings Act 2002 (Queensland Legislation). Version: Current register version read 2026-10-10, sections 64 to 66. Checked: 2026-10-10.

NSW. Who this covers: Solicitors and law practices in NSW. Applies to: Advertising, marketing and promotion. The Law Society of NSW says the Legal Profession Uniform Law does not include the earlier prohibition on advertising personal injury legal services. Rule 36.1 requires that advertising, marketing and promotion is not false, misleading or deceptive, offensive or prohibited by law. Source: Advertising legal services (Law Society of NSW). Version: Live page read 2026-10-10, no date shown. Checked: 2026-10-10.