What your customers are trying to do
Local customers needing medicines, advice and services want to visit or book a service.
A community pharmacy website usually has to handle store pages with hours and services, bookings for pharmacy services and product range pages.
Store pages with hours and services: customers check hours and services before they visit. Show each store's hours, services and parking.
Bookings for pharmacy services: services such as vaccinations are easier to plan with a booking. List only the services the pharmacy offers and the eligibility information customers need.
Product range pages: customers check whether a product is stocked before visiting. Keep product pages informational and check any online selling against pharmacy rules.