What your customers are trying to do
People with an injury or pain who want treatment soon want to book an appointment.
A physiotherapy clinic website usually has to handle online physio bookings, pre-assessment forms, clinical exercise class bookings and clinic location pages.
Online physio bookings: people in pain want the first available appointment without waiting on hold. Offer initial assessments and follow-ups as separate appointment types, because they run for different lengths.
Pre-assessment forms: injury details collected before the visit make the first session more useful. Ask about the injury, how it happened and any referral or claim details.
Clinical exercise class bookings: many clinics run classes alongside one-on-one treatment. Show class capacity and any requirement for an initial assessment first.
Clinic location pages: patients choose the clinic closest to home or work. List the physios and services at each clinic.