What your customers are trying to do
Buyers and investors interested in new projects want to register interest.
A property developer website usually has to handle project pages with renders and photos, register interest and brochures and floor plans.
Project pages with renders and photos: buyers judge a developer on completed work. Separate completed projects from current releases.
Register interest: releases sell to people who registered early. Let people register for a specific project.
Brochures and floor plans: buyers share documents with family and advisers. Date each brochure and update it when plans change.