Website Redesign for retailers

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For retailers, that means getting product pages with stock and delivery details, store locations and hours and returns information right, because shoppers comparing products online and in store want to buy online or visit the store without hunting for information.

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What your customers are trying to do

Shoppers comparing products online and in store want to buy online or visit the store.

A retailer website usually has to handle an online store with a simple checkout, clear product and category pages, gift cards, store location pages and email sign-up for offers and new stock.

An online store with a simple checkout: shoppers who are ready to buy leave if checkout is slow or confusing.

Clear product and category pages: shoppers compare details and stock before they decide.

Gift cards: gift cards suit buyers who are unsure what to choose.

Store location pages: shoppers search for the nearest store and its hours.

Email sign-up for offers and new stock: a list of past customers is one of the few channels you own.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for retail businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Includes product, category and checkout performance so sales are protected.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Places real test orders end to end before launch.

FAQ

Frequently asked questions

What does Website Redesign involve for a retailer?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a retailer, the work centres on product pages with stock and delivery details, store locations and hours and returns information.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for retailers Website Redesign An online store with a simple checkout Clear product and category pages Gift cards

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