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Website Redesign for roofers

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For roofers, that means getting repair, restoration and guttering pages, before and after photos and storm and leak response right, because homeowners and builders, often after storm damage want to request a quote without hunting for information.

What your customers are trying to do

Homeowners and builders, often after storm damage want to request a quote.

A roofer website usually has to handle quote requests with roof type and photos, before and after project photos, areas you service and storm damage and leak call-outs.

Quote requests with roof type and photos: roof type, size and photos help you price before climbing a ladder.

Before and after project photos: homeowners trust visible results on roofs like theirs.

Areas you service: clear coverage saves wasted quotes.

Storm damage and leak call-outs: after a storm, people need to reach someone quickly.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for roofing businesses, with the reason it matters.

Deliverables and why each matters
DeliverableWhy it matters
Audit of the current siteRecords what works, what does not and which pages bring visits and enquiries.
New structure and designPuts the quote path and phone number where people look first.
Content migrationMoves the content worth keeping and rewrites what is out of date.
Redirect planMaps every old URL to its new home so links and search visibility carry over.
Launch checksTests forms, tracking, speed and redirects before and after go-live.
FAQ

Frequently asked questions

What does Website Redesign involve for a roofer?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a roofer, the work centres on repair, restoration and guttering pages, before and after photos and storm and leak response.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

How we work together

Two ways to get started

Website Subscription

Your website, fully managed — no big upfront cost.

We design, build, host, maintain and keep improving your site for one simple monthly fee.

  • Custom-designed & built for your brand
  • Hosting, security & maintenance included
  • Ongoing edits & content updates
  • Continuous SEO & performance improvements
  • Scale up or down as you grow

Fixed Project

A one-off custom build you own outright.

A defined scope and a single fixed quote — delivered once, and yours to keep.

  • Bespoke design & development
  • Defined scope & timeline
  • You own the website & code
  • Optional care plan after launch
  • Custom-quoted to your needs

Sources

  1. [1] Site Moves and Migrations (Google Search Central). Checked 9 October 2026.

Ready to get started?

Get a free, no-obligation quote for your project. We respond within 24 hours.