Website Redesign for software companies

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For software companies, that means getting feature and use-case pages, plan comparison and documentation and onboarding right, because business buyers evaluating tools want to start a trial or book a demo without hunting for information.

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What your customers are trying to do

Business buyers evaluating tools want to start a trial or book a demo.

A software company website usually has to handle demo bookings, guides and comparison documents, trial and account sign-up and live chat for pre-sales questions.

Demo bookings: buyers who want a walkthrough should be able to pick a time immediately.

Guides and comparison documents: buyers gather material to share with their team.

Trial and account sign-up: self-serve sign-up lets buyers try the product straight away.

Live chat for pre-sales questions: quick answers keep evaluators moving.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for saas businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a software company?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a software company, the work centres on feature and use-case pages, plan comparison and documentation and onboarding.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for software companies Website Redesign Demo bookings Guides and comparison documents

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