What your customers are trying to do
Parents, adults and referrers looking for speech and language support want to make an enquiry or book.
A speech pathology practice website usually has to handle assessment bookings, intake forms for new clients and guides for parents and referrers.
Assessment bookings: families want to secure an assessment without phone tag. Separate assessments from regular therapy sessions, which differ in length.
Intake forms for new clients: background information helps plan the assessment. Collect developmental or medical background only as needed, and store it securely.
Guides for parents and referrers: parents want to understand what support involves before booking. Explain the assessment process and next steps in plain language.