What your customers are trying to do
Visitors planning tastings and customers buying wine want to buy wine or book a tasting.
A winery website usually has to handle online wine sales, tasting and restaurant bookings, event tickets and tasting and dining vouchers.
Online wine sales: visitors often want to reorder wines they tasted. Include age confirmation and delivery rules suitable for liquor sales.
Tasting and restaurant bookings: groups need a reserved tasting time. Offer tasting times separately from restaurant tables.
Event tickets: vineyard events need capacity limits. List each event with what is included in the ticket.
Tasting and dining vouchers: experiences make popular gifts. Explain what each voucher covers and how to book with it.