What comes out of WordPress
The WordPress Export screen produces an XML file of posts, pages and other content.
Moving from WordPress to Shopify
The WordPress Export screen produces an XML file of posts, pages and other content. On Shopify, shopify URL redirects point old addresses at new pages, although /products and /collections are fixed paths.
How we run the move
List every page, product, form and integration on the old site, including the ones nobody has opened in a while.
Map each old address to its new page before anything is switched over.
Build and check the new Shopify site on a private link, then switch over with redirects in place.
Check Search Console and the busiest pages in the weeks after the switch.
Running the site on Shopify
Hosting is included with every Shopify plan.
Many features, such as bookings, come from apps in the Shopify App Store.
Migration plan
Moving from WordPress to Shopify
What moves across, and how
| Item | Approach |
|---|---|
| Pages and blog posts | The WordPress Export screen produces an XML file of posts, pages and other content. Pages are recreated under Online Store and Pages. |
| Images and files | Downloaded from the old site, uploaded again and relinked in the content. |
| Page addresses | Shopify URL redirects point old addresses at new pages, although /products and /collections are fixed paths. |
| Page titles and descriptions | Carried across page by page so search results keep showing accurate titles and summaries. |
| Forms and integrations | Rebuilt on the new platform and tested end to end, including where each submission is delivered. |
Risks we plan for
| Risk | How we handle it |
|---|---|
| Search rankings move after the switch. | Map every old address to its new page with permanent redirects, as Google's site move guidance describes. |
| Products with more than three options lose those options on import. | Restructure option-heavy products before importing them. |
FAQ
Frequently asked questions
Will we lose our Google rankings moving from WordPress to Shopify?
Some movement is normal after any site move. Google's site move guidance centres on mapping every old address to its new page with permanent redirects, which is the main safeguard.[1]
What can we take out of WordPress?
The WordPress Export screen produces an XML file of posts, pages and other content.[2]
Do you handle WordPress to Shopify moves?
Yes. Shopify is one of the platforms we build on, and we recommend it when it suits the jobs your site has to do. If another platform fits better, we say so. We plan the move from WordPress and say plainly if anything cannot be carried across.
Related pages
How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Sources
- [1] Site Moves and Migrations (Google Search Central). Checked 9 October 2026.
- [2] Tools Export screen (WordPress documentation). Checked 9 October 2026.
- [3] Creating and editing pages (Shopify Help Center). Checked 10 October 2026.
- [4] Creating and managing URL redirects (Shopify Help Center). Checked 10 October 2026.
- [5] Migrate from WooCommerce (Shopify Help Center). Checked 10 October 2026.
- [6] Shopify Pricing (Shopify Australia). Checked 9 October 2026.
- [7] Selling services or digital products (Shopify Help Center). Checked 10 October 2026.
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