What Shopify handles for online stores
A fast, trustworthy checkout. Shopify includes a built-in checkout that you adjust in the admin settings.
Product pages that answer buying questions. Products carry descriptions, images and variants, managed from the Products page.
Email capture for repeat sales. The Shopify Forms app collects email sign-ups with marketing consent.
Product reviews. Product reviews come from third-party review apps; Shopify notes reviews do not migrate from other platforms.
Gift cards. Gift cards are sold as gift card products from the Shopify admin.