What Shopify handles for retailers
An online store with a simple checkout. Shopify includes a built-in checkout that you adjust in the admin settings.
Clear product and category pages. Products carry descriptions, images and variants, managed from the Products page.
Gift cards. Gift cards are sold as gift card products from the Shopify admin.
Store location pages. Standalone pages such as one per store location are added under Online Store and Pages.
Email sign-up for offers and new stock. The Shopify Forms app collects email sign-ups with marketing consent.