A landing page focuses a single campaign or offer on one action, usually for paid traffic. A full website gives people the services, proof and details they need before they enquire, and gives each service a page that can be found in search.
Many businesses run campaign landing pages alongside a full website. The landing page converts ad traffic for one offer, and the website answers everything else.
A landing page can sit on your main domain and link back to the site, so visitors who want more detail can find it.
| Criterion | Landing page | Full website |
|---|---|---|
| Purpose | One campaign or offer, built to turn ad clicks into leads. | The whole business: services, proof, team and contact details. |
| Navigation | Little or none, so nothing distracts from the one action. | Menus and links so people can compare and explore. |
| Search | Usually supports ads rather than ranking for many searches. | Each service can have its own page that is found in search. |
| Measuring results | One goal per page, which makes A/B testing simple. | Several goals across pages, from calls to enquiry forms. |
| Typical timeline with us | 1-2 weeks | 2-4 weeks |
Yes. It can sit on your current domain or a campaign address, and link back to the main site for people who want more detail.
With us, a landing page usually takes 1-2 weeks and a standard website 2-4 weeks. We confirm the timeline once the scope is clear.
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
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