Shopify is a hosted commerce platform with a built-in checkout. Webflow is a hosted visual builder with a CMS for structured content. The better choice depends on what your site has to do and who will run it.
With Shopify: app costs and app overlap add up as features are added. and product and collection URLs use fixed /products and /collections paths.
With Webflow: member logins depend on a third-party partner since User Accounts were retired. and advanced booking or ordering comes from embedded third-party tools.
List the jobs the site must do, such as bookings, a store, listings or member logins.
Check each job against what each platform has built in, through add-ons or as custom work.
Decide who will update the site day to day, and how often.
Check what you could take with you if you move later.
| Criterion | Shopify | Webflow |
|---|---|---|
| Hosting and upkeep[1][3] | Hosting is included with every Shopify plan. | Hosting is managed by Webflow. |
| Selling online[5][2][6] | Products and checkout are built in and managed from the Shopify admin. | Webflow Ecommerce includes a cart and checkout designed to match the site. |
| Custom code[7][8] | Theme files, including Liquid templates, can be edited in the code editor. | Custom code can be embedded in pages and in rich text content. |
| Adding features[9][10] | Many features, such as bookings, come from apps in the Shopify App Store. | Logins and memberships now come from partners such as Outseta and Memberstack, after Webflow retired User Accounts in January 2026. |
| Moving away later[11] | Products export to CSV, but the export leaves out product images. | What a Webflow export includes depends on the plan and features used, so it needs checking before a move. |
Products export to CSV, but the export leaves out product images. Any move should map every old address to its new page with permanent redirects.[11][12]
What a Webflow export includes depends on the plan and features used, so it needs checking before a move. Any move should map every old address to its new page with permanent redirects.[12]
Yes. Shopify is one of the platforms we build on, and we recommend it when it suits the jobs your site has to do. If another platform fits better, we say so. Webflow is one of the platforms we build on, and we recommend it when it suits the jobs your site has to do. If another platform fits better, we say so.
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