Webflow is a hosted visual builder with a CMS for structured content. Wix is a hosted website builder with its own apps for bookings, stores, restaurants and events. The better choice depends on what your site has to do and who will run it.
With Webflow: member logins depend on a third-party partner since User Accounts were retired. and advanced booking or ordering comes from embedded third-party tools.
With Wix: blog content does not export to another platform, so a later move means rebuilding it. and taking payments and bookings online needs a paid plan.
List the jobs the site must do, such as bookings, a store, listings or member logins.
Check each job against what each platform has built in, through add-ons or as custom work.
Decide who will update the site day to day, and how often.
Check what you could take with you if you move later.
| Criterion | Webflow | Wix |
|---|---|---|
| Hosting and upkeep[1][3] | Hosting is managed by Webflow. | Hosting is included with Wix plans. |
| Selling online[7][8] | Webflow Ecommerce includes a cart and checkout designed to match the site. | Wix Stores sells physical and digital products, subscriptions and gift cards. |
| Custom code[9][10][11] | Custom code can be embedded in pages and in rich text content. | Velo adds page code and backend code, and custom snippets can go in the site head or body. |
| Adding features[12][4][5][6][13][14] | Logins and memberships now come from partners such as Outseta and Memberstack, after Webflow retired User Accounts in January 2026. | Wix's own apps cover bookings, restaurants, events, donations and memberships. |
| Moving away later[15][16] | What a Webflow export includes depends on the plan and features used, so it needs checking before a move. | Blog posts cannot be exported to other platforms, while CMS collections export to CSV. |
What a Webflow export includes depends on the plan and features used, so it needs checking before a move. Any move should map every old address to its new page with permanent redirects.[17]
Blog posts cannot be exported to other platforms, while CMS collections export to CSV. Any move should map every old address to its new page with permanent redirects.[15][16][17]
Yes. Webflow is one of the platforms we build on, and we recommend it when it suits the jobs your site has to do. If another platform fits better, we say so. We customise and improve existing Wix sites. If your site needs more than Wix offers, we recommend a platform that fits and plan the move.
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
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