WooCommerce is a WordPress plugin that turns a WordPress site into an online store. Wix is a hosted website builder with its own apps for bookings, stores, restaurants and events. The better choice depends on what your site has to do and who will run it.
With WooCommerce: store, plugin and WordPress updates need testing before they go live. and payments, shipping and tax extensions each need setting up and maintaining.
With Wix: blog content does not export to another platform, so a later move means rebuilding it. and taking payments and bookings online needs a paid plan.
List the jobs the site must do, such as bookings, a store, listings or member logins.
Check each job against what each platform has built in, through add-ons or as custom work.
Decide who will update the site day to day, and how often.
Check what you could take with you if you move later.
| Criterion | WooCommerce | Wix |
|---|---|---|
| Hosting and upkeep[6][2] | Runs on the same self-chosen WordPress hosting, with PHP, a database and HTTPS. | Hosting is included with Wix plans. |
| Selling online[1][7][8] | Products, cart and checkout are the core of the plugin, and a built-in CSV tool imports and updates products. | Wix Stores sells physical and digital products, subscriptions and gift cards. |
| Custom code[9][10][11] | The store is a WordPress site, so themes and blocks can be written in code. | Velo adds page code and backend code, and custom snippets can go in the site head or body. |
| Adding features[12][13][3][4][5][14][15] | Official extensions add features such as bookings and gift cards. | Wix's own apps cover bookings, restaurants, events, donations and memberships. |
| Moving away later[7][16][17] | The built-in CSV tool exports products; it does not cover customers or orders. | Blog posts cannot be exported to other platforms, while CMS collections export to CSV. |
The built-in CSV tool exports products; it does not cover customers or orders. Any move should map every old address to its new page with permanent redirects.[7][18]
Blog posts cannot be exported to other platforms, while CMS collections export to CSV. Any move should map every old address to its new page with permanent redirects.[16][17][18]
Yes. WooCommerce is one of the platforms we build on, and we recommend it when it suits the jobs your site has to do. If another platform fits better, we say so. We customise and improve existing Wix sites. If your site needs more than Wix offers, we recommend a platform that fits and plan the move.
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
Get a free, no-obligation quote for your project. We respond within 24 hours.