Where Google looks
Google uses the title element, the main visible title, headings, og:title, prominent text, anchor text in links to the page and WebSite structured data.
Google builds the title link from several places, not only your title tag. It rewrites titles that are half-empty, outdated, inaccurate or repeated boilerplate. Make the title element and the main heading clearly describe the page.
Google uses the title element, the main visible title, headings, og:title, prominent text, anchor text in links to the page and WebSite structured data.
| Check | How to tell | Fix |
|---|---|---|
| Does every page have its own title? | View the source of a few pages and read the <title> element. | Give each page a specific, accurate title.[1] |
| Is the title repeated boilerplate? | Look for the same words across many titles with only a small change. | Lead with what is different about each page.[1] |
| Does the title match the main heading? | Compare the <title> with the visible H1 on the page. | Make them describe the same thing, so Google has one clear main title.[1] |
No, but accurate, specific titles that match the page are the ones Google usually keeps.[1]
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