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Google showing the wrong page title

Google builds the title link from several places, not only your title tag. It rewrites titles that are half-empty, outdated, inaccurate or repeated boilerplate. Make the title element and the main heading clearly describe the page.

Where Google looks

Google uses the title element, the main visible title, headings, og:title, prominent text, anchor text in links to the page and WebSite structured data.

Diagnose it

Symptoms, checks and fixes

Common symptoms

  • Search results show a heading or other text instead of your page title.
  • Many of your pages show near-identical titles.

Checks to run

Diagnostic checks
CheckHow to tellFix
Does every page have its own title?View the source of a few pages and read the <title> element.Give each page a specific, accurate title.[1]
Is the title repeated boilerplate?Look for the same words across many titles with only a small change.Lead with what is different about each page.[1]
Does the title match the main heading?Compare the <title> with the visible H1 on the page.Make them describe the same thing, so Google has one clear main title.[1]
FAQ

Frequently asked questions

Can I force Google to use my title?

No, but accurate, specific titles that match the page are the ones Google usually keeps.[1]

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