New sites take time
Google's starter guide says some changes show within hours while others take months, and suggests waiting a few weeks before judging a change.
First check whether Google has your site at all with a site: search. If it does not, look for a rule blocking it (noindex or robots.txt), then help Google find it through Search Console, a sitemap and links.
Google's starter guide says some changes show within hours while others take months, and suggests waiting a few weeks before judging a change.
| Check | How to tell | Fix |
|---|---|---|
| Is the site indexed at all? | Search site:yourdomain.com in Google. Results mean you are in the index. | If results appear, the issue is ranking, not indexing. If none appear, keep going.[1] |
| Is something blocking Google? | Inspect the home page in URL Inspection and check "Crawl allowed?" and "Indexing allowed?". | Remove a stray noindex or a robots.txt Disallow left from development.[2][3][4] |
| Does Google know the site exists? | Check whether the site is verified in Search Console and whether any other site links to it. | Verify the site, submit a sitemap, and get listed where your customers look, such as industry directories.[1][5] |
| Is there a manual action? | Open the Manual actions report in Search Console. | Fix the listed issue on every affected page and request a review.[6] |
It is optional, but helpful. Google mainly finds pages through links from pages it has already crawled.[1]
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