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Google review requests from your website

Google Business Profile provides a link and QR code you can use to ask customers for reviews, including from your website and follow-up emails.

Who this suits

Local businesses with a Google Business Profile.

On your website

Add the review link to thank-you pages and follow-up emails, not to every page.

Never offer a discount or gift in exchange for a review.

Health practitioners should check advertising guidance before showing reviews on their site.

Where the website stops

Review collection happens in your review platform; the website displays what is published there.

Setup options

Ways to add it to your website

Options as documented by the vendor. Follow the citation to check the current details.

Review link or QR code[1]

In your Business Profile, open Read reviews, then Get more reviews, and copy the link or save the QR code.

Limits: QR codes cannot be generated on mobile devices, and offering incentives for reviews is prohibited.

Website checklist

  • Add the review link to thank-you pages and follow-up emails, not to every page.
  • Never offer a discount or gift in exchange for a review.
  • Health practitioners should check advertising guidance before showing reviews on their site.
FAQ

Frequently asked questions

Where do we get our Google review link?

Google says to open your Business Profile, select Read reviews, then Get more reviews, and copy the link or QR code.[1]

Can we reward customers for leaving reviews?

No. Google treats incentives in exchange for reviews as fake engagement and prohibits them.[1]

Can a health practice show reviews on its website?

Health practitioner advertising has rules about testimonials, and Ahpra provides guidance and a testimonials tool to check against.[2]

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