Who this suits
Businesses that send newsletters or offers through Mailchimp.
Mailchimp signup forms on your website
A Mailchimp embedded form adds email sign-ups to your website and sends new subscribers to your Mailchimp audience.
On your website
Tag each form by page so you know where subscribers signed up.
Recopy the code whenever the form changes in Mailchimp.
Style the form to match the site; embedded forms inherit the site stylesheet.
Where the website stops
The website hands over when the subscriber is added to your email platform.
Setup options
Ways to add it to your website
Options as documented by the vendor. Follow the citation to check the current details.
Embedded signup form[1]
Build an embedded form in Mailchimp, choose fields and tags, copy the code and paste it where the form should appear.
Limits: The referral badge is required on Free accounts, and changing the form in Mailchimp does not update code already on your site.
Website checklist
- Tag each form by page so you know where subscribers signed up.
- Recopy the code whenever the form changes in Mailchimp.
- Style the form to match the site; embedded forms inherit the site stylesheet.
FAQ
Frequently asked questions
Why did our form changes not appear on the site?
Mailchimp says editing a form does not update code already on your site; copy the new code and replace the old version.[1]
Can we remove the Mailchimp badge?
The referral badge is optional on paid accounts and required on Free accounts.[1]
How do we track which page brings sign-ups?
Mailchimp suggests a separate embedded form with a unique tag for each location.[1]
Beyond the website
Syncing Mailchimp with your other business systems happens behind the website and is handled by Clever Ops.
Mailchimp integration (Clever Ops)How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Sources
- [1] Create and Customize Embedded Signup Forms (Mailchimp). Checked 10 October 2026.
Ready to get started?
Get a free, no-obligation quote for your project. We respond within 24 hours.