What your customers expect
Visitors planning a tasting and fans buying online want to buy online or book a visit.
An online store checkout takes a shopper from cart to paid order with as few steps and surprises as possible.
Online product sales is a common requirement for breweries and distilleries. Fans want to buy limited releases online.
Visitors planning a tasting and fans buying online want to buy online or book a visit.
An online store checkout takes a shopper from cart to paid order with as few steps and surprises as possible.
Include age confirmation and delivery rules suitable for liquor sales.
The standard fields cover what a brewery or distillery needs, so keep the form short.
A hosted ecommerce platform when you want the platform to handle hosting and checkout.
An ecommerce plugin on a CMS you already use.
A custom storefront connected to a commerce backend when the buying process is unusual.
The website hands over when the order is paid and passed to fulfilment.
Reviews the cart
Delivery cost or an estimate is visible before checkout starts.
Enters delivery details
Address lookup reduces typing and errors.
Chooses delivery or pickup
Options and timeframes are shown with their cost.
Pays
Familiar payment options appear, and total cost does not change at the last step.
Receives order confirmation
Confirmation shows the order, delivery estimate and returns policy.
| Field | Why it is needed |
|---|---|
| Carries the receipt and delivery updates. | |
| Delivery address | Needed for shipping and for calculating delivery cost. |
| Payment details | Taken by the payment provider, not stored by the site. |
Where the website hands over: The website hands over when the order is paid and passed to fulfilment.
Fans want to buy limited releases online. An online store checkout takes a shopper from cart to paid order with as few steps and surprises as possible.
It depends on your products and operations. Shopify includes its checkout on all plans, while WooCommerce adds a store to WordPress; we compare them for your situation.[1][2]
Forcing account creation before purchase is a common reason people abandon a cart. Offer an account after the order instead.
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