Who needs it
It comes up most for agricultural businesses and manufacturers.
Dealer and stockist locator: how it should work on your website
A stockist locator helps buyers find the nearest place to buy or see your products.
Ways to build it
A stockist list in the CMS with a map and distance search.
A feed from your dealer management system when the list changes often.
Where the website stops
The locator hands over to the stockist.
The visitor journey
Step by step, and what the website must do
- 1
Enters a postcode or location
Results are ordered by distance.
- 2
Views nearby stockists
Each result shows address, contact and the ranges they carry.
- 3
Contacts or visits
Tap-to-call and directions work on mobile.
Information to collect
| Field | Why it is needed |
|---|---|
| Postcode or location | Used to sort results by distance. |
Where the website hands over: The locator hands over to the stockist.
FAQ
Frequently asked questions
How often does the list need updating?
Whenever dealers change. An out-of-date stockist frustrates buyers and dealers alike.
Should we show what each dealer stocks?
Yes, if ranges differ, so buyers do not travel for something that is not there.
Can dealers update their own details?
That can be built, but most businesses keep the list centrally for accuracy.
Related pages
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