Who needs it
It comes up most for tour operators and attractions, schools and education providers and non-profits and charities.
Event ticketing: how it should work on your website
Event ticketing sells tickets or registrations on your website, with capacity limits and attendee details.
Ways to build it
Embed checkout widgets from a ticketing platform on each event page.
Use the events feature of your website platform for simple free registrations.
Where the website stops
The website hands over when the ticketing system issues the ticket.
The visitor journey
Step by step, and what the website must do
- 1
Reads the event page
Date, location, accessibility and what is included are on the page.
- 2
Chooses ticket types
Ticket types and remaining capacity are shown.
- 3
Pays or registers
Checkout happens on the event page or in an overlay.
- 4
Receives a ticket
Tickets are emailed with entry details.
Information to collect
| Field | Why it is needed |
|---|---|
| Attendee name and email | For tickets and event updates. |
Where the website hands over: The website hands over when the ticketing system issues the ticket.
FAQ
Frequently asked questions
Can we sell tickets without sending people to another site?
Some ticketing platforms provide embedded checkout widgets. Humanitix, for example, documents embedded and pop-up checkout options.[1]
Should each event have its own page?
Yes. A page per event answers attendee questions and gives you something to share.
How do we handle free events?
Use registration with capacity limits so you can plan numbers.
How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Sources
- [1] Sell tickets on your website with an embedded checkout (Humanitix Help Centre). Checked 9 October 2026.
Ready to get started?
Get a free, no-obligation quote for your project. We respond within 24 hours.