Who needs it
It comes up most for restaurants, hotels and accommodation businesses, tour operators and attractions, retailers, online stores and salons and beauty businesses.
Gift vouchers: how it should work on your website
Gift vouchers let customers buy a gift online and the recipient redeem it later, online or in person.
Ways to build it
Use gift cards built into your ecommerce platform.
Use vouchers from your booking or point of sale system so redemption is tracked in one place.
Where the website stops
The website hands over once the voucher is issued; redemption happens in your booking or point of sale system.
The visitor journey
Step by step, and what the website must do
- 1
Chooses an amount or experience
Amounts and any restrictions are clear before purchase.
- 2
Adds a message and delivery option
Vouchers can be emailed to the buyer or straight to the recipient.
- 3
Pays
Payment uses the same provider as the rest of the site where possible.
- 4
Recipient redeems
Redemption instructions and expiry information are on the voucher.
Information to collect
| Field | Why it is needed |
|---|---|
| Buyer email | For the receipt. |
| Recipient name and email (optional) | When the voucher is sent directly. |
Where the website hands over: The website hands over once the voucher is issued; redemption happens in your booking or point of sale system.
FAQ
Frequently asked questions
Do ecommerce platforms include gift cards?
Some do. Shopify and Squarespace both list gift card selling in their plans.[1][2]
Where should vouchers be redeemed?
In the same system that takes bookings or sales, so balances stay accurate.
Should we promote vouchers all year?
Keep them available year round and give them more prominence before gift seasons.
How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Sources
- [1] Shopify Pricing (Shopify Australia). Checked 9 October 2026.
- [2] Squarespace Pricing Plans and Features. Checked 9 October 2026.
Ready to get started?
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