What your customers expect
People due for an eye test or choosing new glasses want to book an eye test.
Multi-location pages give each real branch, clinic or store its own page with accurate local details.
Multi-location pages for optometry practices
Store location pages is a common requirement for optometry practices. Customers book at the most convenient store.
What it must handle for optometry practices
Each store page lists its optometrists and hours.
What to collect
The standard fields cover what a optometry practice needs, so keep the form short.
Ways to build it
Location collections in the CMS with a shared template.
Location data synced with your business listings so hours stay consistent.
Where the website stops
Each location page hands over to that location's phone, booking or enquiry path.
The visitor journey
Step by step, and what the website must do
- 1
Looks for the nearest location
A location list or finder sits in the main navigation.
- 2
Opens a location page
Address, hours, team, services and directions are specific to that location.
- 3
Books or calls that location
Contact and booking links go to that location, not a central inbox.
Information to collect
| Field | Why it is needed |
|---|---|
| None | Location pages are informational. |
Where the website hands over: Each location page hands over to that location's phone, booking or enquiry path.
FAQ
Frequently asked questions
Do optometry practices need multi-location pages?
Customers book at the most convenient store. Multi-location pages give each real branch, clinic or store its own page with accurate local details.
Should every location have its own page?
Yes, for real locations with their own address and hours. Pages for places you do not operate in are a different thing and should be avoided.
What makes a location page useful?
Details only that location has: team, hours, parking, services and directions.
Are there advertising rules for optometry practices?
Yes. Health practitioner advertising is regulated, and Ahpra publishes guidelines and tools, including guidance on testimonials. Check website claims against that guidance; this page does not give legal advice.[1]
How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Sources
- [1] Advertising hub (Ahpra). Checked 9 October 2026.
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