Who needs it
It comes up most for retailers, online stores, automotive businesses, agricultural businesses and manufacturers.
Product catalogue: how it should work on your website
A product catalogue presents ranges and specifications clearly, with or without online checkout.
Ways to build it
CMS collections when products change occasionally and do not need checkout.
An ecommerce platform catalogue when you also sell online.
Where the website stops
The catalogue hands over to checkout, a quote request or a stockist finder.
The visitor journey
Step by step, and what the website must do
- 1
Browses by category or need
Categories match how buyers think, not internal product codes.
- 2
Filters and compares
Filters use real specifications such as size, material or rating.
- 3
Reads product details
Each product has specifications, images and downloadable documents.
- 4
Takes the next step
The next step is clear: buy, request a quote or find a stockist.
Information to collect
| Field | Why it is needed |
|---|---|
| None to browse | Catalogues should be open; details are only asked for at quote or purchase. |
Where the website hands over: The catalogue hands over to checkout, a quote request or a stockist finder.
FAQ
Frequently asked questions
Do we need prices in the catalogue?
Not always. Trade catalogues often show specifications and ask for a quote, while retail buyers expect a price.
How should spec sheets be offered?
As downloadable files on each product page, named so buyers can find them later.
Can the catalogue come from our product system?
Often yes, through an import or integration, which avoids keeping two copies of product data.
How we work together
Two ways to get started
Website Subscription
Your website, fully managed — no big upfront cost.
We design, build, host, maintain and keep improving your site for one simple monthly fee.
- Custom-designed & built for your brand
- Hosting, security & maintenance included
- Ongoing edits & content updates
- Continuous SEO & performance improvements
- Scale up or down as you grow
Fixed Project
A one-off custom build you own outright.
A defined scope and a single fixed quote — delivered once, and yours to keep.
- Bespoke design & development
- Defined scope & timeline
- You own the website & code
- Optional care plan after launch
- Custom-quoted to your needs
Ready to get started?
Get a free, no-obligation quote for your project. We respond within 24 hours.