What your customers are trying to do
Older people and their families comparing care want to enquire or book a tour.
A aged care provider website usually has to handle admission and tour enquiries, care staff recruitment, guides for families and a page for each home or service area.
Admission and tour enquiries: families usually tour before deciding, so booking a visit should be easy.
Care staff recruitment: recruitment is ongoing and candidates look for current roles online.
Guides for families: families need plain explanations of care options and steps.
A page for each home or service area: each site has its own rooms, team and location details.