What your customers are trying to do
Event organisers and locals looking for where you are want to find you or book you for an event.
A food truck website usually has to handle a short mobile menu, order ahead at markets and events and event booking enquiries.
A short mobile menu: people decide while standing near the truck. Keep the menu short and readable on a phone.
Order ahead at markets and events: pre-orders reduce the queue at busy events. Only allow orders when the truck is trading at a published location.
Event booking enquiries: private events need numbers, location and date. Ask for guest numbers, location, power access and date.