Website Redesign for non-profits and charities

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For non-profits and charities, that means getting program and impact pages, donation options and volunteer information right, because supporters, volunteers and people who need help want to donate, volunteer or get help without hunting for information.

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What your customers are trying to do

Supporters, volunteers and people who need help want to donate, volunteer or get help.

A non-profit website usually has to handle online donations, including regular giving, fundraising event tickets, supporter updates and volunteer and staff applications.

Online donations, including regular giving: supporters give more readily when donating takes a minute.

Fundraising event tickets: events need tickets, capacity limits and attendee details.

Supporter updates: updates keep supporters connected between appeals.

Volunteer and staff applications: a single place for roles makes recruiting volunteers easier.

What to have ready

Access to the current site, domain and hosting.

Analytics or Search Console access, if available.

A list of what customers complain about or ask most.

What's included

What the work covers

Each item below is scoped for non-profit businesses, with the reason it matters.

Deliverables and why each matters
Deliverable	Why it matters
Audit of the current site	Records what works, what does not and which pages bring visits and enquiries.
New structure and design	A sitemap and design built around customer tasks rather than internal departments.
Content migration	Moves the content worth keeping and rewrites what is out of date.
Redirect plan	Maps every old URL to its new home so links and search visibility carry over.
Launch checks	Tests forms, tracking, speed and redirects before and after go-live.

FAQ

Frequently asked questions

What does Website Redesign involve for a non-profit?

A website redesign rebuilds an existing site around what customers need now, while protecting the search visibility and enquiries the old site already earns. For a non-profit, the work centres on program and impact pages, donation options and volunteer information.

Will a redesign hurt our Google rankings?

It can if old URLs are not redirected. Google's site move guidance is to map old URLs to new ones and use permanent redirects, so a redirect plan is a standard part of the redesign.[1]

Can we keep our current platform?

Yes, if it still suits you. A redesign can keep the platform or move to a new one; we recommend based on how you need to manage the site.

Website design for non-profits and charities Website Redesign Fundraising event tickets Supporter updates Volunteer and staff applications

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