What your customers are trying to do
Clients, families and referrers looking for therapy support want to make a referral or book.
A occupational therapy practice website usually has to handle initial appointment booking, referral and intake forms and information for referrers.
Initial appointment booking: families and clients want to secure a first appointment quickly. Offer clinic, home or school visit options where the practice provides them.
Referral and intake forms: referrers and families need a simple way to send details. Accept referrals from families and professionals, with funding details where relevant.
Information for referrers: referrers want a quick summary of services and how to refer. Summarise services, wait times and the referral process on one page.