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Downloadable guides for occupational therapy practices

Information for referrers is a common requirement for occupational therapy practices. Referrers want a quick summary of services and how to refer.

What your customers expect

Clients, families and referrers looking for therapy support want to make a referral or book.

Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.

What it must handle for occupational therapy practices

Summarise services, wait times and the referral process on one page.

What to collect

The standard fields cover what a occupational therapy practice needs, so keep the form short.

Ways to build it

Files managed in the CMS with an optional sign-up form.

Guides connected to your CRM so follow-up starts automatically.

Where the website stops

The website hands over when the download is delivered and, if consented, the contact reaches your CRM.

The visitor journey

Step by step, and what the website must do

  1. 1

    Finds a guide relevant to their situation

    Guides are offered on the pages where the topic comes up.

  2. 2

    Downloads, with or without an email

    Ask for an email only when the guide is worth it.

  3. 3

    Uses the guide

    The guide is current and dated.

Information to collect

Form fields and why each is needed
FieldWhy it is needed
Email (optional)Only when you plan to follow up with something useful.

Where the website hands over: The website hands over when the download is delivered and, if consented, the contact reaches your CRM.

FAQ

Frequently asked questions

Do occupational therapy practices need downloadable guides?

Referrers want a quick summary of services and how to refer. Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.

Should guides be gated behind a form?

Gate only substantial guides. Short checklists are often better left open.

How often should guides be updated?

Whenever the information changes, and at least each year, with the date shown.

Are there advertising rules for occupational therapy practices?

Yes. Health practitioner advertising is regulated, and Ahpra publishes guidelines and tools, including guidance on testimonials. Check website claims against that guidance; this page does not give legal advice.[1]

How we work together

Two ways to get started

Website Subscription

Your website, fully managed — no big upfront cost.

We design, build, host, maintain and keep improving your site for one simple monthly fee.

  • Custom-designed & built for your brand
  • Hosting, security & maintenance included
  • Ongoing edits & content updates
  • Continuous SEO & performance improvements
  • Scale up or down as you grow

Fixed Project

A one-off custom build you own outright.

A defined scope and a single fixed quote — delivered once, and yours to keep.

  • Bespoke design & development
  • Defined scope & timeline
  • You own the website & code
  • Optional care plan after launch
  • Custom-quoted to your needs

Sources

  1. [1] Advertising hub (Ahpra). Checked 9 October 2026.

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