Copywriting for restaurants

Locals and visitors deciding where to eat want to book a table or order.

A restaurant website usually has to handle menus that read well on a phone, table bookings without a phone call, pickup or delivery orders from your own site and gift vouchers.

Menus that read well on a phone: diners check the menu before they choose, and a mobile page is easier to read than a PDF.

Table bookings without a phone call: many diners decide outside opening hours, when nobody can answer the phone.

Pickup or delivery orders from your own site: orders placed on your site come to you directly rather than through a third-party app.

Gift vouchers: vouchers bring in revenue before the visit and suit gift seasons.

Notes, brochures or emails where you already explain your services well.

The questions customers ask most often.

Any wording you must use or avoid.