What your customers are trying to do
Locals and visitors deciding where to eat want to book a table or order.
A restaurant website usually has to handle menus that read well on a phone, table bookings without a phone call, pickup or delivery orders from your own site and gift vouchers.
Menus that read well on a phone: diners check the menu before they choose, and a mobile page is easier to read than a PDF.
Table bookings without a phone call: many diners decide outside opening hours, when nobody can answer the phone.
Pickup or delivery orders from your own site: orders placed on your site come to you directly rather than through a third-party app.
Gift vouchers: vouchers bring in revenue before the visit and suit gift seasons.