What your customers expect
People looking for nutrition support for a health condition or goal want to book a consultation.
Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
Preparation guides is a common requirement for dietitian practices. Clients get more from the first consult when they know what to bring.
People looking for nutrition support for a health condition or goal want to book a consultation.
Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
List what to prepare, such as recent test results or a food diary.
The standard fields cover what a dietitian practice needs, so keep the form short.
Files managed in the CMS with an optional sign-up form.
Guides connected to your CRM so follow-up starts automatically.
The website hands over when the download is delivered and, if consented, the contact reaches your CRM.
Finds a guide relevant to their situation
Guides are offered on the pages where the topic comes up.
Downloads, with or without an email
Ask for an email only when the guide is worth it.
Uses the guide
The guide is current and dated.
| Field | Why it is needed |
|---|---|
| Email (optional) | Only when you plan to follow up with something useful. |
Where the website hands over: The website hands over when the download is delivered and, if consented, the contact reaches your CRM.
Clients get more from the first consult when they know what to bring. Downloadable guides give visitors something useful to take away, and give you a way to stay in touch.
Gate only substantial guides. Short checklists are often better left open.
Whenever the information changes, and at least each year, with the date shown.
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